The jewel in Swanage’s crown is its beautiful beach that sweeps around the curve of its sheltered bay.

Despite being one, long stretch of golden sand, the beach in Swanage has a different feel to it depending on where you are along it – meaning you can have a different day out each time you visit.

The busy hubbub nearest to town – with its coffee shops, restaurants and traditional amusement arcade – has that typical British seaside buzz that gets you queueing up for a 99 ice cream and digging out the buckets and spades.

You can also hire a deck chair, sun lounger or windbreak for the day – the friendly team located on the beach opposite the Swanage Information Centre will come and collect the fee once you’re settled.

Slightly further along is a more active scene, with various watersports on offer. Hire a pedalo for some shallow-water fun, or a sea kayak to get out on the waves. You can also book a diving lesson off Swanage Pier.

Paddle board and kayaks on Swanage beach

Paddle board and kayaks on Swanage beach

For a more relaxed, sophisticated seaside experience, sit on the deck with a drink at The Watering Hole or outside the Cellar Bar, or sample some seafood at Gee Whites and watch the world go by. Or take a stroll toward the southern end of the bay, where you’ll find year-round dog-friendly Monkey Beach and Peveril Point.

Further north along Swanage beach you’ll find various more secluded spots, dotted with ice cream huts and even two surprise cafés on the beach – The Cabin and Down the Beach are perfect for an impromptu breakfast on the shore.

Paddle boarder in the sea at Swanage Beach
Swanage Beach
Groyne stretching into the sea at Swanage Beach on a sunny day
Sandy beach at Swanage
View of Swanage Bay and groynes from Spa Bungalow beach huts
Find a spot on the grassy hills to enjoy the beach and bay from afar
People on deckchairs on the beach in Swanage
Swanage is perfect for chilling at the beach
View across Swanage Bay from Monkey Beach
View of the Purbeck Hills from Monkey Beach
Scoops Ice Cream for dogs outside The Cabin on Swanage Beach
Pooches can cool off at The Cabin beach café too
Swanage beach ice cream hut
Ice cream hut on the beach
Red and blue striped umbrellas at Swanage Beach in the sunshine
Various local shops sell parasols and sun cream to protect you on hotter days
People at the beach in Swanage near Ballard Down headland
Paddling at North Beach
Stones and cliff at the northern end of Swanage Beach
The more rugged, rocky northern end of Swanage Beach
Pay-and-display machine on Swanage seafront
Parking on Swanage seafront
Pink sunset on the water at Swanage Beach with the Isle of Wight on the horizon
Watch the sunset across the water toward the Isle of Wight
Couple sitting on the stone spit at Peveril Point, Swanage
Explore Peveril Point
Boat and seagulls in Swanage Bay with Swanage Pier
Watch the sun set on the pier from Swanage Beach
British flags flying on Swanage beach outside The Cabin café
Swanage - the Great British seaside staycation experience

Double award-winning

Swanage Beach has received the coveted Blue Flag Award and Seaside Awards year-on-year since 2001.

The awards celebrate excellent water quality as well as high standards of cleanliness and good beach management.

Swanage north beach near Ballard Down headland

North Beach and Ballard Down headland


Swanage Beach has grown steadily in popularity as a UK seaside destination since it was first identified as a perfect bathing spot by the Victorians, transforming the then traditional quarrying and fishing town into a must-visit seaside resort – Princess (soon to be Queen) Victoria even coming to stay. A road was built along the seafront in 1823, giving rise to the promenade we know today.

The promenade runs along the beach and reaches around Swanage Bay to the pier and is partially pedestrianised during the summer – (the section in front of the beach huts on Shore Road).

The prom is lined with everything you’d expect from a typical English coastal town:

  • Indoor amusements – K’s Funworld is an indoor entertainment centre with arcade games for all ages, as well as an 18+ section
  • Outdoor amusements – Santa Fe Fun Park is a small amusement park situated above the beach, overlooking the sea, and offers a Jurassic Coast-themed adventure golf, giant inflatables and small rides, such as a mini go-karting course
  • Ice cream vendors – There is a range of British-produced ice cream parlours and huts both in town and along the beach
  • Souvenir and beach toy shops – Whether you want to take a memento home with you or have forgotten to bring swimwear or wetsuits, or if you want to pick up your holiday bucket and spade or inflatable beach toy while you’re here, there are various options along the promenade and in the town itself
  • Cafés and refreshments – You’re never far from hot and cold drinks and a range of refreshments options along Swanage Beach, from the award-winning Fortes Gelateria and café, to spots like Wright on the Beach fish and chips or a traditional 99 from a hut on the beach itself
  • Seating areas – You’ll find various covered seating areas along the promenade, so you can enjoy the view whilst keeping sheltered from the elements
  • Children’s play area – The Chadwick playground situated above the beach (next to Santa Fe Fun Park and Mermond Place car park) overlooks the sea and has a large green space next to it for picnicking. There are also several other playgrounds around town for kids to explore
  • Toilet facilities – Public toilet facilities are available on Shore Road (including disabled facilities and beach shower) as well as at North Beach car park. There are also public toilets in the Main Beach car park, Mermond Place car park, and along the stone quay toward the southern end of the bay
  • Beach huts – Beach huts are available to hire throughout the year along the prom close to town as well as further along on the beach – perfect for a guaranteed spot to yourselves to store your beach gear or watch the world go by sheltered from the sun or an unexpected sea breeze
K's Funworld sign in front of Swanage Bay
K's Funworld on Shore Road
Dinosaur at entrance to Santa Fe fun park in Swanage
Santa Fe Fun Park
Swanage beach ice cream hut
Ice cream hut on the beach
Toys for sale outside the beach shop on Shore Road in Swanage
The Beach Shop on Shore Road
Seating area on the prom in Swanage
Seating area near The Mowlem on the promenade
Shore Road toilets and steps next to Swanage beach
Toilet facilities on Shore Road
Swanage beach huts on Shore Road
Shore Road beach huts
Buckets and spades available to borrow from the information centre on Shore Road, Swanage
Borrow some beach toys for the day from the Swanage Information Centre

Swanage beach huts

Hire a beach hut for the day, the week, or the whole holiday season, for a handy beach-side base.

The closest beach huts to the centre of town are those set just back from the beach on Shore Road, which is pedestrianised during the summer months.

These beach huts are very popular with families, being near to all of Swanage’s amenities as well as a large toilet block.

Further along Swanage Beach there are further beach hut options, such as the Spa Bungalows and Spa Retreats.

Spa Retreat bungalow in Swanage with Ballard Down behind

View of sea from Spa Bungalow beach hut

Various privately-owned beach huts may also be for hire, and some do come up for long term hire or sale.

To enquire about hiring a beach hut in Swanage, visit Swanage Information Centre or give them a call on  01929 766018

Swanage Information Centre is located on Shore Road opposite the beach and just below the Santa Fe Fun Park and Jurassic Golf.

For a more detailed look at the beach huts on offer in Swanage and nearby Studland visit our Beach Huts page.

Nearby facilities and entertainment

You’ll also find various independent shops, supermarkets, bars, cafés, restaurants and essential stores such as chemists all within a short walk of the beach.

The town’s cinema and theatre building, The Mowlem (named after John Mowlem, one of the founding fathers of the town as we know it today) is also situated right by the beach, so if the weather isn’t great or you fancy something different, you have the option of a movie or a show at your fingertips.


There are various ramps and slipways along the beach, providing access to wheelchair-users and pushchairs.

The closest one to town is by The Mowlem, but there is also a slipway at the other end of the beach, next to the Watering Hole and Ocean Bay Watersports.

There is seafront disabled parking on Shore Road, and throughout town, as well as accessible toilets for disabled visitors.

Dogs at Swanage Beach

Small white dog on Swanage's Monkey Beach

Dog on Monkey Beach

Dogs are welcome on parts of Swanage Beach year-round, however the following seasonal restrictions apply:

Dogs are not allowed on the beach between 1 May – 30 September.

This applies to the main, Central beach, which is very popular with families during the summer months.

Dogs are very welcome, however, on the small Monkey Beach at the southern end of the town near Swanage Pier all year round.

Dogs are also allowed on the furthermost North Beach, which is typically used by residents, throughout the year.

It is worth noting that some stretches of Swanage Beach further away from town have their own private rules, which are clearly indicated with signs.

Areas such as Peveril Point are also dog-friendly all year around, though can at times be slippery underfoot (or paw).

Golden retriever swimming the sea at Swanage's Monkey Beach

Dog swimming in the sea at Monkey Beach

Safety on Swanage shore

Lifeguard and safe safe swimming area at Swanage beach

The central area of Swanage Beach is lifeguarded during summer months – you’ll be able to spot the sections they patrol by their red and yellow flags.

Lifeguards can typically be located on the beach between 10am and 6pm from mid-June to the beginning of September.

During the busier summer months, Swanage Beach has designated safe swimming areas with lifeguards on duty.

There are various safety signs with useful information and emergency contact numbers along the seafront.

Anyone who gets into difficulty in the water, or sees someone else in difficulty, should alert a Swanage lifeguard or call 999 or 112 and ask for the coastguard.

Swanage beach safety coastguard sign with strand behind

Beach-side bites – where to eat along Swanage Beach

Whether you want to sample some fresh, local Dorset seafood, or grab a traditional fish and chips to eat on the shore or (as many locals do) up in Prince Albert Gardens overlooking the bay, there are plenty of beach-front dining options in Swanage.

  • The Cabin – Al fresco dining doesn’t get much closer to the sea than this. Perfect for breakfast, brunch or lunch with a very special view, The Cabin is situated on the beach at the foot of the Grand Hotel and is accessed either via the steps off Burlington Road or simply a stroll along the beach from town. Check out their Facebook page for more information: 📞 07342 322162
  • The Cellar Bar – Situated right on the bay, underneath Swanage’s cinema and theatre The Mowlem, The Cellar Bar’s relaxed, on-trend decor makes for a pleasant spot for a drink and catch-up with friends
  • The Fish Plaice and The Parade – These two next-door neighbour fish & chip takeaways both have dining-in options and are popular with locals and visitors alike and can be found right by the bay close to the central hub of other restaurants, pubs and shops. Equally popular, though set back from the shore further into town, is another locals’ favourite chip shop Harlees (Phone numbers for each: The Fish Plaice: 📞 01929 423668; The Parade: 📞 01929 422362; Harlees, 355 High Street 📞 01929 423578)
  • Gee Whites – This hugely popular, relaxed outdoor dining experience just off High Street attracts many visitors and locals alike, so be prepared for a short wait in line to grab your seat on busy days. Watch people crabbing in the bay or the boats coming and going while you wait. And there’s a waffle shack right next door for afters 📞 01929 425720
  • The 1859 Pier Café & BistroSwanage Pier‘s bistro, the 1859 (named after the year the pier was built) is a great way to combine a stroll along Swanage’s restored Victorian pier and offers a unique perspective on the town 📞 01929 500387
  • Scoopies – Treat yourself after a beach-side lunch or dinner with one of eco-conscious Scoopies’ unique bubble-waffles filled with ice cream, marshmallows, fruit, chocolate or sprinkles (or all of the above!) 📞 01929 475837
  • The Watering Hole – Situated at the northern end of town, and right on the beach, The Watering Hole is a beach bar and café with both indoor and outdoor seating, serving light snacks, hot drinks and draft beers. Check out their Facebook page for more information: 📞 01929 422222
The Cabin café below the Grand Hotel in Swanage
The Cabin
Seating outside the Cellar Bar in Swanage
The Cellar Bar
The Fish Place restaurant and takeaway in Swanage
The Fish Plaice
Strawberries and chocolate sauce wrapped in a bubble waffle
Bubble waffles at Scoopies (Picture credit: Scoopies)
Bowl of mussels and ciabatta bread at Swanage's Gee Whites restaurant
Mussels at Gee Whites
Seating and umbrellas outside the 1859 cafe on Swanage Pier
The 1859 cafe on Swanage Pier
Outdoor seating at The Watering Hole in Swanage
The Watering Hole (Picture credit: The Watering Hole)

Toilet facilities

There are numerous public toilets located around town, most of which are accessible.

Swanage town public toilets sign

  • Shore Road – The largest public toilets are located at the southern end of town, close to the central beach, on Shore Road
  • Main Beach car park – Located just off Victoria Road
  • Mermond Place – In the car park near to the Santa Fe fun park and Chadwick playground
  • Swanage Railway station – Toilets are open when trains are running on the railway
  • Beach Gardens – Situated half way between the main section of town and North Beach
  • North Beach car park – The furthest toilet away from town

Where is Swanage Beach?

Located on the South West Coast of England, and close to Bournemouth, Poole, Sandbanks and Studland, and within easy reach of West Dorset, Swanage Beach is easily accessed from major cities such as London, Bristol, Exeter and Southampton.

With views reaching across the sea to the Isle of Wight, and with a bay enclosed by the beautiful headlands of Ballard Down and Peveril Point, the sandy, sheltered beach at Swanage is the ideal place to escape it all.

Swanage Beach is located off Shore Road, close to the centre of town – use this postcode for your SatNav: BH19 1LB

Google Maps

Parking for the beach

There are various options for parking for Swanage Beach, depending on where you want to go.

The following are all long-stay options:

Sign for main beach car park in Swanage

Main Beach car park, off Victoria Road

  • Main Beach car park– The most popular car park for both the centre of town and central stretch of beach in Swanage, Main Beach car park is just off Victoria Road as you come into town (postcode: BH19 1PW)
  • Broad Road car park – Located at the southern end of town, Broad Road is handy for the dog-friendly Monkey Beach, as well as access to Peveril Point and The Downs. It’s also a good base for exploring attractions around Swanage Pier, such as the diving school, sailing club, restaurants and walking routes to Durlston Country Park (postcode: BH19 2AP)
  • North Beach car park – The northern end of Swanage is served by North Beach car park, just off Bonfields Avenue (postcode: BH19 1NL)
Pay-and-display machine on Swanage seafront

Parking is available on the seafront

There is also beachfront parking on Shore Road, as well as short-stay car parks in town, which are handy for a quick scamper on the beach, including Mermond Place (BH19 1DQ) and at the Co-Op (BH19 1HP).

Note that a section of Shore Road near to town is pedestrianised during the summer months (1 May – 20 September), so parking will be unavailable.

Where to stay

When it comes to places to stay for your holiday in Swanage you are spoilt for choice – from boutique shepherd huts to natural, near-wild camping options, from holiday parks with entertainment and family facilities to cosy self-catering cottages with sea views, there’s something for all the family – and for a different experience of Swanage each time you visit.

There are three main hotels in Swanage – The Grand, The Pines and Purbeck House Hotel – as well as a broad range of established guest houses and B&Bs.

Campsites perfect for Swanage Beach

One of the most popular ways to set up base with walkers, families and outdoor activity enthusiasts is camping.

Check out these campsites and holiday parks that are within walking distance of Swanage Beach:

Swanage Bay View Holiday Park

Set on a hill above Swanage, you’ll enjoy stunning views of Swanage Bay, excellent access into quiet countryside and clifftop walks and have access to an indoor swimming pool, bar & lounge area and gym. You can see the bay from both the bar and the pool.

Choose from a holiday lodge or caravan pitch for your stay.

Walk to town or the beach in around 15 minutes (allow slightly longer for the return walk up the hill). Alternatively you can drive to the beach in five minutes.

The pool, gym and bar area are also popular with locals, giving Swanage Bay View a friendly, welcoming atmosphere.

Ulwell Holiday Park

Static caravans at the Ulwell Holiday Park in Swanage

Holiday homes at Ulwell Holiday Park

Nestled beneath the Purbeck Hills, Ulwell Holiday Park offers camping and touring pitches as well as caravan holiday homes. (Holiday homes are also available to buy).

There’s an on-site pub, The Village Inn, a shop, indoor swimming pool and large children’s playground.

Walk into the Purbeck Hills, grab bus right outside into Studland or Bournemouth over the Sandbanks Ferry, or simply stroll into Swanage for a bite to eat, a swim in the sea or to attend one of the many events that might be on while you’re here.

Call the friendly team to enquire about making a booking: 01929 422823 or explore the park on their website: 

  • 📍 Ulwell Road, Swanage, BH19 3DG
  • 🐾 Dog-friendly

Swanage Coastal Park

Caravans and lodges in a peaceful, hillside setting, with Swanage Bay views and within easy reach of Swanage town and beach.

Some of these self-catering holiday lodges come with their own hot tub – find out more on our Swanage Coastal Park page or book via Shorefield’s website: 

  • 📞 01929 421822
  • 📍Priests Way, Swanage, BH19 2RS

Swanage Bijou Camping

Swanage Golf Games sign on Victoria Road

Swanage Golf Games and campsite

Set in the grounds of Swanage Golf Games, you can pitch up at Swanage Bijou Camping anywhere you like, make a (responsible) campfire in the evening and wake up to a round of crazy golf – or even frisbee golf! – in the morning.

It’s a five-minute walk to the beach and centre of town from here.

Call or book online:

  • 📞 01929 426809
  • 📍Victoria Road, BH19 1AR
  • 🐾 Dog-friendly

Herston Caravan & Camp Site

Touring pitches at Herston campsite, Swanage

Touring pitches at Herston Caravan Site

Set in the countryside behind Swanage, with wide views of the Purbeck Ridgeway from the site, the beach and town are around a 20 minute walk away from Herston.

There are glamping bell tents in the summer and a number of camping and caravan touring pitches available year-round. Facilities include an on-site shop and bar.

Contact details and location information:

More nearby campsites – just outside Swanage

You’ll find plenty more places to pitch your tent near Swanage in both rural locations and in and around nearby Purbeck villages.

Sign for Woodyhyde Campsite along the Valley Road toward Swanage

Woodyhyde Campsite is off Valley Road between Corfe Castle and Swanage

For a more comprehensive list of campsites visit our Campsites & Caravan Sites page.

Nearby beaches to explore

We are spoilt for choice on the Isle of Purbeck for beautiful sandy bays and coves to explore and, whilst Swanage is one of the most family-friendly and accessible, you don’t have to go far to see what else this special part of Dorset has to offer.

Use Swanage as a base from which to discover these Jurassic Coast gems:

  • Chapman’s Pool – Accessible via the village of Worth Matravers, this quiet cove is an off-the-beaten-track discovery
  • Durdle Door – The shingle beach at Durdle Door is not suitable for swimming due to strong tides and currents, but makes for a lovely place for a picnic or a walk at one of Dorset’s more famous beauty spots
  • Knoll Beach – Just over the headland of Ballard Down at the northern end of Swanage Beach lies Studland Bay and its magnificent sandy beaches. Knoll Beach is the largest and most popular with families
  • Lulworth Cove – Part of the Lulworth Estate, Lulworth Cove is a picturesque spot at the foot of the traditional fishing village of West Lulworth. You can also walk to the iconic Jurassic Coast landform Durdle Door from here
  • Worbarrow Bay – Accessed via a walking path from the abandoned Tyneham village, Worbarrow Bay is an unspoilt stretch of coastline popular with walkers
Chapman's Pool and farmland viewed from hill above
Chapman's Pool (Picture credit: Suzanne Knights)
Durdle Door arch and its shingle beach
Durdle Door
Sandy beach at Knoll Beach, Studland
Knoll Beach - one of the sandy beaches of Studland Bay
Lulworth Cove with boats and person
Lulworth Cove
Couple sitting at a picnic table overlooking Worbarrow Bay
Worbarrow Bay

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