Attractions Things to do

Swanage Pier

Visit this thriving Victorian pier for a stroll, lunch or one of its many family-friendly events and water-based activities

The fully-restored Grade II-listed Victorian pier in Swanage is a must-visit attraction for a sense of the town’s history, as well as giving you a unique perspective of Swanage Bay.

Perfect for a stroll with an ice cream and evoking that nostalgic feeling of stepping back in time, Swanage Pier also has a variety of attractions, including a café, a small exhibition and a gift shop.

Take time to explore the exhibition space, which explains the pier’s history, and stop for a light bite at the pier’s cafe – the aptly named 1859 (the year the original pier was first built).

And, for the more adventurous, you can even book a dive session or training course with the local diving school Divers Down, which is also based here. Nearby is also Swanage Sailing Club and Swanage Sea Rowing Club.

Both the new and the old pier can be particularly atmospheric in different weathers and seasons, and you’ll often find artists or photographers catching the sun rising or setting behind them.

Walking to the end of Swanage Pier gives you a panoramic view of the town and bay, which reaches from Peveril Point around to Ballard Down, as well as the Purbeck Hills that continue on to Corfe Castle and beyond. On a clear day you can see Old Harry Rocks, as well as Bournemouth in the distance and the Isle of Wight on the horizon.

As with many parts of Swanage you can catch intriguing glimpses into the past from the pier, such as the Wellington Clock Tower and, across the bay, the Mowlem theatre.

Opening times and admission

Pier opening times

The pier is open every day, with the following seasonal hours:


Between April and September, inclusive, the pier is open:

  • Weekdays 9am – 5pm
  • Weekend 7am – 5pm

Hours are often extended during the warmer summer evenings to allow people to enjoy the pier at sunset.


Between October to March, the pier is generally open between 9am – 4pm, but in the darker months it may close at 3pm.

Christmas Eve, New Years’ Eve and New Year’s Day hours are 10am – 2pm (closed Christmas Day).

Admission prices

To take a stroll along Swanage Pier, there is a small charge of £1.80 for adults.

Children (up to 14) are free and must be accompanied by a responsible adult.

An annual Strolling Pass costs £24.


Swanage Pier holds regular events throughout the year, including special seasonal trails for kids and a programme of health & wellbeing events during the summer months, such as Yoga on the Pier.

Christmas is always a magical time of year on the pier, too, with a Santa’s grotto, Christmas lights and entertainment.

The 1859 Pier Café & Bistro

The 1859 café – named after the date the pier was originally built – offers breakfast, coffee & cake, and lunch in a unique setting.

The café is open daily between 9am – 4.45pm.

To book the café for a private evening event, get in touch with the team.


📞 01929 500387

🐾 Dog-friendly (there are dog-friendly areas, as well as a dog-free area)

Exhibition space and pier shop


The pier exhibition space, located between the café and the shop, is a must-visit little attraction in itself.

It brings the story of the pier to life with displays, which include artefacts from shipwrecks, an aquarium and images and videos that give a visual history of the pier.


The Swanage Pier shop sells souvenirs as well as children’s toys, accessories and books.

It’s situated on your right, and is attached to the café.

The shop is open daily between 11am – 3pm.

Boat trips

If you’re staying in Swanage in summer, the pier offers an exciting and memorable way to experience the bay – take a short return trip on a passenger cruise to Poole Quay, where you can alight for a few hours to explore, shop and eat.

Alternatively, you can book onto a longer, full-day cruise, from which you can experience this part of the Jurassic Coast from a unique perspective.

Cruises have a fully-licensed bar, on-board snacks and facilities, allowing you to soak up the stunning views across the sea toward Swanage Bay, Old Harry Rocks, Studland Bay and Sandbanks in style.

Find out more on the operator City Cruise’s website:

Keep an eye on the Swanage Pier website for special boat trips:

Note that you can also hire a small, self-drive motorboat from just outside the pier, for a short, fun family adventure (dogs included) in the bay. You’ll find the kiosk a short walk from Swanage Pier. Boats run between Easter and October, and trips are weather-dependent.

Divers Down

The relatively sheltered dive site off Swanage Pier attracts thousands of visitors each year – and has been since 1958, making it the UK’s oldest dive school.

There is a Diver Training Zone for coaching people new to scuba diving or, if you’re an experienced diver, there’s plenty to see under the water either off the pier or out to wrecks beyond Swanage Bay.

The centre also offers PADI (Professional Association of Diving Instructors) dive training. Both youth (12+) and adult courses are available.

Divers Down also has a shop where you can hire equipment, buy diving gear and find out about boat charter trips.

Contact details

To find out more or book a dive visit the Divers Down website:


📞 01929 423565 or 07977 142661

Location and parking

You’ll find Swanage Pier at the southernmost end of the bay, close to Peveril Point.

There is a small amount of parking at the pier itself, as well as a larger long-stay car park (Broad Road car park BH19 2AP) a couple of minute’s walk from the pier.

The history of Swanage Pier

Swanage old pier

The first pier in Swanage was erected in 1859 for quarrymen to ferry Purbeck stone. Stone was loaded into vessels off the pier after being hauled by horse-drawn carts by way of a tramway.

The pier’s skeletal remains stretching out into the sea make up one of the last remaining wooden piers in Britain.

You can also still see what remains of the tramway that runs around 100 metres along the seafront.

Swanage’s second pier

A second pier was later commissioned due to increased demand after paddle steamers and passenger ships to Swanage became more commonplace.

Work began in 1895 and this new pleasure pier was highly popular with visitors arriving by paddle-steamer and processing up and down the promenade until its decline in 1966 (along with the decline in the use of paddle steamers), and subsequent disrepair.

Now owned and maintained by the Swanage Pier Trust, who worked to raise over £1m to repair it, the pier has been rejuvenated as a tourist attraction and base for diving, angling and boat trips.

Watch this charming, illustrated video made for the Swanage Pier Trust with National Lottery Funding for a fun four-minute history of the pier:

Volunteering on the pier

The Swanage Pier Trust relies on volunteers for its continued maintenance, and must raise some £200,000 a year.

If you would like to donate or help with volunteering opportunities, visit the Trust’s website to find out more: 

Sponsor a plank

As you walk along the pier you’ll notice that many of the planks have plaques with messages and dedications engraved on them.

Anyone can sponsor a plank, which aids the ongoing upkeep of the pier, and leaves a lasting memory in this special part of Swanage.

The commemorative plaques have a maximum message length of 30 letters and come with a certificate.

Many people leave a message for a loved one, or sponsor one to mark a special birthday or anniversary.

To find out more, email or visit the Swanage Pier Trust website: